What Happens Next Book Series + Campaign

The What Happens Next series is a collaboration between Penguin Books and the World Literacy Foundation. This set of four books, aimed at 7-10 year olds, is intended to help them fall in love with reading. The set features the first books in four different series: The Explorers, Hardy Boys, Magic Treehouse, and A to Z Mysteries. Each cover shows a cliffhanger quote from the story to get kids interested in reading the book and hopefully the rest of the series. The bright color scheme and playful comic book style appeal to this younger audience and create a sense of adventure. Reviews and descriptions on the back cover appeal to parents who are more interested in the content and reading level for their kids.