RESEARCH + page design + prototyping + qa

World Finance Website Redesign


Redesigning the World Finance website was a huge step towards brand consistency and better communication with World’s customers. The updated site has a smoother user flow, improved typography, more relatable images, and entirely new pages that all work together to represent World’s brand and products. I designed elements and pages using Figma, created prototypes, built pages and components in Webflow, tested the site at each stage, and worked with developers to make sure the final product matched the original vision.

Visit the new site here.

before + after

PROCESS

wireframe

hi-fi page design

QA document


Contributors

Ashley Huston + Nathan Spainhour + Angie Toole Thompson

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World Finance Brand Standards Manual