Concept Development + Research + Brand Identity + Web Design + Layout + Touchpoint Design

Evelyn’s Branding

Evelyn’s is a modern rebrand for The Cheesecake Factory designed to help their restaurant and digital presence better appeal to their customer base. The new name gives the brand a personal touch, referencing company founder and original cheesecake baker, Evelyn Overton. A cleaner logo promotes the large selection of desserts offered, with a subtle nod to utensil etiquette; a fork and a knife horizontal on a plate signifies that the meal was excellent. The new logo and color palette create a brand that is modern, inviting, and appetizing.