Mytea Brand + Packaging

Mytea is an organic tea concentrate company whose goal is to help people live a healthier lifestyle through the power of drinking tea. Customers can subscribe and receive cartons every month that are specifically selected to fit their health concerns. Mytea attracts their target audience with social media and banner ads, leading them to the website where they can read more about the subscription boxes and fill out their profile. The user receives their box of cartons in the mail, along with any additional collateral purchased on the site. The brand’s upbeat color scheme and conversational tone create a fun and easy user experience.