One World 2022 Event Branding Concept

Each year, World Finance hosts an event called “One World” to honor the company’s top performers and their accomplishments. I designed a visual identity that matches the lush, tropical venue of Puerto Rico, while still adhering to World Finance’s brand standards. The logo mark is a combination of “la garita,”, a recognizable Puerto Rican architectural feature, and a piña colada glass, representing Puerto Rico’s national drink. This combination of shapes represents both Puerto Rico’s rich history and its spirit of celebration and community.