World Finance Brand Expression

To strengthen the brand and communicate effectively with key audiences, I designed and produced visually consistent collateral across a wide variety of touchpoints and mediums. World’s external communications include multi-channel seasonal campaigns, in-branch signage, informational brochures, stationery, and promotional materials. This collateral utilizes our primary color palette and logos to maintain a recognizable brand identity. Internal initiatives encourage employee engagement and reinforce the company's mission and values. These materials include company swag, event signage, program logos, and internal email communications, and feature a broader color palette and custom internal-only logos and illustrations.