RESEARCH + layout + Copywriting
World Finance Brand Standards Manual
As part of a larger initiative to create brand consistency, I helped develop and design a Brand Standards Manual for World Finance. This manual serves as a comprehensive guide for team members both in the corporate office and in the field, providing clear instructions on the usage of our logo variants, color palette, typographic system, imagery styles, and voice and tone for written communications. It acts as a source of truth, keeping our brand collateral consistent across all touchpoints.
